🔸 68% of every dollar spent at a local business stays in the community.
🔸 Only 43% of every dollar spent at a chain store stays local.
🔸 Up to 80% of revenue from big-box retailers & fast fashion leaves the local economy.
🔸 Local businesses circulate money 2–3x more within the community than chains.
🔸 Buying local means less transportation, less waste, and a smaller carbon footprint.

Your purchase has power—keep it where it matters.

🔸 Less than 15% of discarded clothing is actually recycled—the rest ends up in landfills or incinerators.
🔸 Textile recycling is energy-intensive and often downgrades materials, meaning most fabrics can only be recycled once before becoming waste.
🔸 Synthetic fabrics (like polyester) don’t break down and shed microplastics into waterways, even when recycled.
🔸 Many “recycled” clothes are shipped overseas, where they overwhelm markets and disrupt local economies.
🔸 Recycling treats the symptom, not the cause—fast fashion keeps producing, and waste keeps piling up.

♻️ Better than recycling? Upcycling, repairing, and reusing—giving materials a second life without waste.

That’s okay—activism isn’t one-size-fits-all. Every ActionLine is tied to a specific cause, so when you buy, your money goes directly to that issue—not everything we support. You get to choose what aligns with your values while still supporting sustainable, upcycled fashion.